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You have just spent hard earned money on a new home theater
video display/TV. So, why don’t your movies or sports
shows look as good as the cinema version or real life sports
events? Why do the flesh tones look strange, grays look black
or grass look blue? The answer is that TV manufacturers and
retailers adjust their displays to look as appealing as possible
on the showroom floor. This usually involves the brightest
possible picture settings combined with a blueish tint. Not
only does this give you poor picture quality but it may also
cause significant damage to your new TV.
Sometimes
an installer who delivered the TV will say he adjusted it
for best performance. In fact, most installers simply tweak
the standard user controls until the display “looks
right” but don’t actually calibrate it to any
industry standard. Then after the display ages over a few
weeks of normal operation, it often looks different again.
The only way to get your system to look its best and last
the longest is to professionally calibrate it after a short
initial aging period. When TV
programs are produced or movies transferred from film to DVD,
the entire process is precisely monitored on professional
broadcast video monitors which are calibrated to industry
standards. Your display (new or old) can accurately reproduce
the full original quality of these programs only if it is
calibrated to these same industry standards. Calibration
is one of the most effective and least expensive upgrades
you can make to your video system. You will see an immediate,
significant improvement in the picture quality. Your display
will now do full justice to a high quality video signal. It
will give you a picture quality approaching or in many cases
exceeding that of the local movie theater!
After we professionally
calibrate your video display, it will:
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Produce and maintain a full range of accurate colors |
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Display a sharper focused, full resolution image |
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Be properly matched to your room and viewing environment |
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Last up to twice as long as a display with factory default
settings |
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Be easier on your eyes |
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Have a cinema theater “film look” |
Beeswing Audio Video is certified by
the Imaging Science Foundation (ISF) to properly calibrate
all displays – plasmas, LCDs, CRTs, front and rear projection,
HDTV. We use the latest gear from the leading manufacturer
of display test and calibration equipment – Sencore.
Give us a call to set up a calibration
appointment.
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